Aesthetic Marketing Portfolio

About Me

With nearly two decades in the medical aesthetics industry, I’ve built my career at the intersection of brand, marketing, and sales—helping companies stand out in a competitive, fast-evolving space.

Formerly the VP of Marketing at Reveal Lasers and National Marketing Manager at Cynosure, I’ve led product launches, developed clinical messaging, built influencer and KOL programs from the ground up, and executed strategic campaigns that bridge provider education with patient engagement.

Today, I’m leveraging that experience to support aesthetic and wellness brands on a contract basis—offering brand development, marketing strategy, event planning, and creative content solutions that are both results-driven and refreshingly authentic.

Whether you're launching a new device, revamping your messaging, or looking to grow market presence, I bring hands-on expertise, industry insight, and a collaborative spirit to every project.

Let’s connect if you're looking for marketing support that’s equal parts strategy and spark.

Device Photography: Less Clinical / More Editorial

  • Denza - Pre Launch Teaser Image

  • AlloraPro Device Screen

  • ADVATx Website Photography

  • Eterna Launch Photography

Device In Use Photography: Eye Catching & Memorable

  • AlloraPro Device in Use

  • Attiva Treatment Photography with Erika Barry

  • AgeJET Nitrogen Plasma Beam

  • Attiva Treatment Photography with Sydney Sullivan

  • Karma Tattoo Removal Website Photography

  • ADVATx Website Photography

  • Denza Treatment Photography

  • AgeJET Nitrogen Plasma Beam

  • ADVATx Website Photography

  • Eterna Body Handpiece Website Photography

Promotional Assets

Consistency and recognizability were at the core of our marketing strategy. We collaborated with the same models and social media influencers featured in our videography across all marketing brochures, magazine advertisements, and digital assets. This unified approach created cohesive, identifiable looks that resonated with both patients and providers across every platform. Each influencer was carefully selected and encouraged to share our content on their social channels, organically expanding our reach. Many also visited our providers’ offices for treatments, offering authentic endorsements and promoting those locations to their followers. By aligning print, digital, and in-person strategies, we successfully bridged content with real-world engagement—driving brand visibility, credibility, and trust.

The Aesthetic Guide - Full Page Ad

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Magazines created for “The AestheTech Edition” event in Orlando, FL

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Website Design

A brand’s website should do more than inform—it should inspire.

From layout to copy, I approach web design as an extension of brand identity, creating digital spaces that are clean, modern, and conversion-driven. Whether building from the ground up or refining an existing site, my goal is always the same: deliver an experience that feels intuitive, reflects the brand’s values, and guides the user seamlessly from curiosity to action. With thoughtful UX, strategic messaging, and striking visuals, the websites I’ve developed serve as both a storefront and a storytelling platform.

Seasonal Campaign Videos

At the heart of our strategy is the belief that medical aesthetics deserves the same dynamic creativity as the fashion industry. To keep our visual assets fresh and relevant, my team and I hosted seasonal content shoots inspired by the ever-changing beauty of each season. This approach allowed us to continuously update our video and photography library, ensuring that our marketing materials felt current, resonated with audiences, and reflected the trends and moods of the moment. By aligning aesthetics with seasonality, we brought a vibrant and modern perspective to our campaigns, keeping our brand at the forefront of the industry.

“Reveal Housewives” - October 2023 - Lake Norman, NC

180k Views

While simultaneously hosting a sales event in a private home, we created a short, but dramatic, scene inspired by The Real Housewives to support the launch of our new device, Denza.

The tagline for the launch campaign was “Make beautiful skin your reality” and we utilized model, Hunter Haag, from Bachelor in Paradise to bring the concept to life.

“Don’t Drink & Ink” - May 2023 - Palm Springs, CA

58k Views

Our "Don't Drink & Ink" campaign for the Karma device delivered a humorous yet impactful message about the importance of second chances. The video featured a man waking up after a wild night, shocked to find a large facial tattoo. Through a flashback, viewers saw the events of the previous night unfold, with drinking leading to an impulsive decision to get the tattoo. The story then transitioned to a solution: the man receiving a tattoo removal treatment with the Karma device. This lighthearted yet relatable campaign showcased the power of the Karma device to reverse regrets, emphasizing its effectiveness and positioning it as a trusted choice for tattoo removal.

Attiva - March 2024 - “March Madness - Attiva Launch”

101k Views

“Times Have Changed” - April 2024 - Palm Springs, CA

This was a creative homage to the evolution of beauty. Drawing inspiration from 1950s attire and décor, we styled and filmed content that contrasted the outdated beauty methods of the past with the innovative solutions of today. Each video opened with a nod to retro techniques, then seamlessly transitioned to showcase our cutting-edge devices, highlighting their role in modern aesthetics. This campaign not only celebrated progress but also positioned our brand as a leader in innovation, resonating with audiences by blending nostalgia with contemporary sophistication.

494k Views

“What’s Your Vibe?” - May 2023 - Los Angeles, CA

Filmed at an iconic home in Los Angeles, my team and I spent 3 days creating content with 7 influencers as a part of our summer 2023 campaign. After collecting all device, device in use and lifestyle content, we created a full-length transition video to launch the campaign during our mid-year sales meeting.

AlloraPro - Fall 2024 - Westbrook, CT

1.2 Million Views

Organic Social Media Content

Engagement on social media isn’t just about posting—it’s about storytelling that resonates. My approach to organic content is rooted in authenticity, blending education with aspirational aesthetics to create a feed that feels both compelling and approachable. By leveraging a mix of user-generated content, behind-the-scenes glimpses, and expert insights, I crafted a social presence that fostered community while reinforcing brand authority. Every post was an opportunity to spark conversation, build trust, and position the brand as a leader in the aesthetic space—without relying on paid promotions.

Seasonal Lifestyle Photography

  • Katie Welch

  • Avori Strib

  • Cara Cooper

  • Cristi Fisher

  • Dre Woodard

  • Tasha Wong

  • Jo Placencio